You are currently browsing the monthly archive for March 2007.

This post is for the students in Überlingen!

Please post your solution to the group task “How can companies use blogs”.

Wish you a successful continuation of your studies!

As we couldn’t access the Internet during our groupwork on Saturday we used the old traditional way. But here you can find some impression about a great lesson in Überlingen. Thanks to Lisa and all the student for this good time!

This post might seem to be a bit weird to some readers as it is discussion a totally different subject. It’s about cow deals.

It’s written in honour of yesterdays winner, the cowdeal champion called: Mr. Böckli :-). Thanks to some phantastic deals he managed to buy all cows, horses, pigs and cats and won both games!

Congratulation and a big Muuuuhhhhh!!

Back from London I finally found time to write a few words about the blogcamp Switzerland.

Being quite a “new” blogger I was curious about what this blogcamp is all about. So I went there to see….and I saw!

A great bunch of people all passionate about topics all around blogs. The day was quite informal, one could pick and choose which speech he/she wanted to listen to and just pop into the room this speech and discussion took place. So did I, and I was impressed by the good discussions taking place. Coming from the marketing side i was a bit “scared” only meeting IT geeks….and due to my weak technical background not being able speaking with them. OK, I couldn’t really contribute to the discussion but I got a lot of interesting insights and very much enjoyed the company and the event.

As I came in quite late, I could only manage to listen to two presentations.
The first one was held by Mark Lawrence about: Multilingva: An Open-Source Multilingual Blog Implementation. In a few words, the presentation was about how multilingual blogs can be implemented and used. Companies for instant might be quite happy if they could have a blog with multilingual features (e.g. if not only the language of the content, but also the language of the customer interface could be changed)..
The second “presentation” was a discussion about: What will blogging tools look like in the future? The discussion was lead by Gabor Cselle. Interesting point like: will technologies of blogs and wikis merge in future? Or, wouldn’t it be easier for a blogger to be able to post a new article directly on his blog without having to accessing the administrator interface? and lots more…

A spent a great time and would like to thank to the organisation team of the blogcamp!

While reading blog posts I have stated that lots of blogger are writing about facts and figures regarding blogs, are providing information about Web 2.0 or about how to create a successful blog; how to be found on a search engine, how to use blogs for your business, etc.

So I thought it’s time to share two interesting statements, written by Tim O’Reilly, in his article: What is Web 2.0. Design Patterns and Business Models for the Next Generation of Software:

“If an essential part of Web 2.0 is harnessing collective intelligence, turning the web into a kind of global brain, the blogosphere is the equivalent of constant mental chatter in the forebrain, the voice we hear in all of our heads. It may not reflect the deep structure of the brain, which is often unconscious, but is instead the equivalent of conscious thought. And as a reflection of conscious thought and attention, the blogosphere has begun to have a powerful effect.

First because search engines us link structure to help predict useful pages, blogger, as the most prolific and timely linkers, have a disproportionate role in shaping search engine results. Second, because the blogging community is so highly self-referential, bloggers paying attention to other bloggers magnifies their visibility and power. The “echo chamber” that critics decry is also an amplifier.

If it were merely an amplifier, blogging would be uninteresting. But like Wikipedia, blogging harnesses collective intelligence as a kind of filter. What James Suriowecki calls “the wisdom of crowds” comes into place, and much as PageRank produces better results than analysis of any individual document, the collective attention of the blogosphere selects for value.
While mainstream media may see individual blogs as competitors, what is really unnerving is that the competition is with the blogosphere as a whole. This is not just a competition between sites, but a competition between business models. The world of Web 2.0 is also the world of what Dan Gillmor calls “we, the media,” a world in which “the former audience”, not a few people in a back room, decides what’s important.”

Does the blogosphere really have such a power and can it really make a difference?

I’ll be there, what about you?

I have discovered this information about the blogcamp on Marcel Bernet’s blog, where you can find more information about this conference. Thanks Mr. Bernet!

In relation to the comments on the post “Are bloggs such a powerful tool for companies” I’d like to share this interesting link to a “wiki”, where you can find some good example of corporate blogs:


I hope I haven’t confused anyone by changing layout of my blog. First of all I changed the whole layout, then I have added the Header Picture of the “original” blog again as I thought it might help to recognise that it is still the same blog.
I’ve read a paper recently about how blog layouts are changing or might change over the next few month/years. In the paper, questions as follows were discussed:
• Why is the navigation bar in a blog mostly right when studies about navigation on a website have suggested that users prefer the navigation bar on the left side? Will blogs change their navigation bars and display them on the left side too? Some blogs do already.
• Will blogs more and more look like websites? Will websites and blog be merged into one technology?
• Will blogs contain more and more video streams, podcast downloads, etc.? Are blogs containing such features being more successful as traditional blogs?
• Blogs should be dynamic and frequently updated. Do changes as I have just done to the layout of this blog confuse blog readers or are they used to changes in such a way that they don’t mind if even a layout, or picture, etc. changes.

Any thoughts and/or any experiences about these topics?


This was one of the questions we discussed yesterday evening after a seminar about corporate blogging.
People of the Association of Marketing Switzerland (GfM) have listened to the speech of Marcel Bernet (owner and CEO of the PR agency called “Marcel Bernet”) and Jürg Stuker (CEO of the web applications agency called “namics”).

One of the most critical point we have discussed was the reach of blogging. As we all know, a company that uses blogs for communication has to spend a lot of time for writing interesting posts regularly. Now the point which was raised several times was if it is worth the time an employee or even the CEO is spending for writing blogs, not knowing with whom and how many people he is speaking. Is he only speaking with a small group of customers of potential customers? Is he speaking with its competitors? Is he speaking with people who are interested in the topic discussed but not in the company or its products? Or is he speaking with some bored people who have nothing else to do as reading blogs and posting comments?

I don’t know. I still believe there is some great potential in the use of blogs but a company has to do it right and have to understand that blogs are more than just another new communication tool; companies need to understand the social rules of the blog in order to effectively approach customers.


Below you can find the blogs of the two gentlemen mentioned in this blog.

March 2007